Music Marketing Blog Post
Our research consisted of gaining information from other artists' marketing strategies, social media tactics and publicity. We researched big time music companies like Universal and Sony, and then researched their history and background information. Then, two of us in the group did the research charts and shared our information with the rest of the group so we could all obtain information regarding the company and artists. We also researched our band and found their information so we could maybe draw some inspiration. Our project started off with stricken as 2 of our group members fell ill but as of now, we’re flowing and made adjustments due to that discrepancie. Our brainstorming process felt pleasant. When we first heard our song “Nigh Running” by Cage the Elephant, we knew we had to pick this song right when we heard the first 30 seconds. We thought about the music video Idea for around 20-30 minutes; I suggested that the song gave me a sense of party life, and then I h...
